PDF BookusGood Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

[Download PDF.kLQI] Good Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

[Download PDF.kLQI] Good Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

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Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success. Read our featured insights McKinsey & Company Featured McKinsey Global Institute Our mission is to help leaders in multiple sectors develop a deeper understanding 5 Companies Doing Corporate Social Responsibility Right For many companies its not enough to make money and satisfy customers These companies often go the extra mile to give a little something back to their employees 7 worst international aid ideas Matador Network Maybe their hearts were in the right place Maybe not Either way these are solid contenders for the title of worst attempts at helping others since colonialism Nexsales B2B Demand Generation Founded in 2008 a B2B Marketing and Sales Solution provider Nexsales is an expert in contact data management and lead generation We work as your partner to provide BibMe: Free Bibliography & Citation Maker - MLA APA Using other peoples research or ideas without giving them due credit is plagiarism Since BibMe makes it easy to create citations build bibliographies and About - CECP Founded in 1999 by actor and philanthropist Paul Newman and other business leaders to create a better world through business CECP has grown to a movement of more team building activities ideas games business games and More free team building activities ideas team games exercises business games and activities for team building training motivation teaching kids activities and Startups News - The Business Journals Startups news from the including the latest news articles quotes blog posts photos video and more Free corporate social responsibility Essays and Papers Free corporate social responsibility papers essays and research papers Social Good Summit 2016 - Mashable Social Good Summit 2016: Connecting Today Creating Tomorrow 2030NOW Learn more at mashablecom/sgs/
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